Digital Marketing Classes in PCMC

 What is Digital Marketing?

Digital Marketing is the promotion of products and services via electronic or online media. It is also called online marketing, internet marketing or web marketing.

Types of Digital Marketing-

 

·        Social Media Marketing (SMM)

·        Search Engine Optimization (SEO)

·        Search Engine Marketing (SEM)

·        Email Marketing

·        Content Marketing

·        Digital Advertising

 

Top Advantages of Digital Marketing-

·        Global Reach- Traditional Marketing is restricted to geography and creating an international marketing campaign can be hard, expensive as well as labor intensive.

·        Local Reach

·        Lower Cost

·        Easy To Learn

·        Effective Targeting

·        Multiple strategies

·        Multiple content types

·        Increased Engagement

·        Analytics and optimization